5 Ways To Grow Your Firm As An Advisor

There may be countless ways to grow your firm, from organic marketing efforts to M&A. Here are a few options if you’re looking to grow your firm as an advisor.

Grow Your Brand

Growing your brand and online presence may help you to grow your clients as an advisor. There are two methods to grow a brand online – through owned media or paid media. Owned media is the content, website, articles, social media, webinars, and events that you put out yourself. Paid media is any paid ads or social media that you participate in. Utilizing a combination of these methods can help you build your personal brand, get your name in front of more people, and build your client base.

Learn About Your Marketing Funnel

Marketing funnels are the way that potential clients learn more about your practice. They start with the larger awareness phase funnel down into the consideration phase, and finally into the smaller decision phase. It’s important to have varied marketing content designed for each stage of the funnel so that it’s correct for each phase of the process. For the larger awareness phase, utilize your social media, advertising, and search engine optimization skills. In the middle consideration phase, offer downloads as free content or webinars. Within the decision stage, the potential client is more invested and you can implement drip emails or longer-form content such as whitepapers at this stage.

Create A Content Calendar

If you fail to plan, you plan to fail -and that’s true not only of your finances but of your social media and content as well. Create a calendar for your content and social media that includes a mixture of news, articles, your own content, sharing articles, videos, and personal touches.

Work With Next Gen Advisors

If you’re nearing retirement yourself, bringing in next-generation advisors not only helps with succession planning but helps with your organic growth strategy. Adding in another advisor helps to broaden your referral sources and resources in general.

Consider A Merger

Depending on where you are in your business growth, a merger may be an attractive option. If you find another firm with centralized services that provides marketing and lead generation for you, it becomes much easier to focus on clients and organic growth happens without the struggle.