Digest July 7th

Nearly half of UK investors rely on social media and finfluencers for financial advice

A Fidelity International survey found almost 50% of UK investors are turning to platforms like TikTok, Instagram, and Reddit for financial advice, with only one-third having used a professional advisor recently. The FCA is actively cracking down, having issued over 50 warning alerts and initiated more than 650 content removal requests due to compliance risks. Financial Times

91% of Indian graduates trust human financial advisors despite AI boom

According to a CFA Institute study, the overwhelming majority of Indian graduates still prefer personal financial advice from humans, with 91% citing trust and relationship value as key reasons. This trend suggests a durable role for advisors even in a tech-forward future. Economic Times India

Perplexity and Claude top advisor satisfaction in T3 tech survey

The latest T3/Inside Information tech survey reports that financial advisors rate Perplexity AI (8.26/10) and Claude by Anthropic (8.10) highest among generative AI tools—both outranking ChatGPT. Microsoft Copilot, though less used currently, is under strong consideration by 97% of advisory firms. T3 Technology Hub