How Advisors Can Leverage the Independence Boom to Build a More Valuable Practice

The independent advisory space is booming—and it’s not just a trend, it’s a transformation. With giants like Charles Schwab launching dedicated support programs like Schwab Advisor ProDirect to help advisors break away from traditional wirehouses, now may be one of the most opportune times for advisors to consider the leap to independence.

Why the Independence Shift Matters Now

According to a recent report from Cerulli Associates, over 70% of advisors considering a change in affiliation cite the desire for greater control over client relationships, business strategy, and fee structures. Independence no longer means going it alone. The evolution of support platforms, plug-and-play tech stacks, and outsourced compliance models has lowered the barriers to entry, especially for those managing $50–300 million in AUM.

“Advisors today want to own the client experience and their brand,” says Tim Oden, head of Schwab Advisor Services. “We’re providing the infrastructure so they can focus on what they do best—advising clients.”

What’s Driving Advisors to RIA Models?

1. Customization & Client Focus: Independent RIAs can tailor services to niche client segments and offer more flexible fee models. This personalization is increasingly attractive to next-gen clients.
2. Succession & Equity Ownership: Advisors in independent firms can build enterprise value, allowing for structured succession planning or the potential to sell their practice outright in a growing M&A market.
3. Technology Autonomy: RIAs now have access to top-tier fintech, often at lower costs than those tethered to legacy broker-dealer platforms.
4. Cultural Control: Independence allows advisors to craft firm culture, hiring practices, and marketing strategies that reflect their vision, not corporate mandates.

Pitfalls to Avoid When Going Independent

• Underestimating Transition Logistics: Licensing, custodian setup, and client communications require meticulous planning.
• Inadequate Marketing Plans: A fresh brand means a fresh marketing approach. Failing to articulate your unique value proposition can hinder growth.
• Technology Overload: Too many tools can lead to inefficiencies. Focus on integration and ease of use.

How to Prepare Your Practice

• Audit Your Client Book: Are your clients aligned with your long-term vision? Independence allows you to double down on your ideal demographic.
• Build a Transition Team: This includes legal counsel, tech consultants, compliance specialists, and a transition-focused custodian.
• Benchmark Firm Value: If your goal is eventual acquisition or merger, understanding your valuation drivers now is essential.

Final Thoughts

The trend toward independence isn’t just about escaping the confines of big firms—it’s about unlocking the full potential of your practice. With custodians, fintech firms, and turn-key asset management platforms lining up to support breakaway advisors, there’s never been more opportunity to own your future.